Scope: Graphic Design | Logo Design | Brand Identity Design
Skill: Adobe Illustrator, Photoshop, Xd
Work Name: Rhythm Fruit (Independent Study)
Date: November 2023
Rhythm Fruit is a juice brand. The definition of the brand is cheerful and colorful. Rhythm Fruit means a fusion of diverse fruits for wonderful flavours. It's as if the fruit is playing a cheerful rhythm in people's oral cavity. Therefore, the font design of the logo is expansive and smooth, trying to convey a happy and delicious feeling. The design of this logo uses the text expansion method to redesign the appearance based on the existing text.
This branding design further explores another approach to text logo design. Here I change the shape of the text based on the existing letters. Every detail change will give a different effect to the overall logo. At the same time, after the text is extended with shadow, it will appear in many layers, which increases the difficulty in adjusting the color. In addition, it is worth noting that each logo design step must be logical to avoid repeated modifications.
Designing Dreams,
Creating Connections!