Scope: Brand Identity Design
Skill: Adobe Illustrator, Photoshop, Xd
Work Name: Senior On The Bow (Practicum Work)
Date: June 2023
My practicum is at SOTB. This is an elderly organization, they provide senior services and organize senior activities. They want to rebuild their logo for better visual effect. After communicating with the organization's technical coordinator to understand the culture and atmosphere of the organization, this logo was created by combining all mentioned elements.
SOTB is organized in Cochrane, and the logo shows SOTB in an environment with snowy mountains and streams. The river is used to form an "S" shape, which represents "Senior". The gradient color is used in the logo, which represents the colorful life of the elderly. At the same time, there is a hidden thumbs up, indicating that SOTB is a good organization. The overall logo vision is circular, which will give people a feeling of friendliness and acceptance.
I'm always confused about color palette because it's really important in conveying visual effects. After communicating with the technical coordinator, she thought that a more colorful design would feel more vibrant. In the end we decided to use yellow, green and blue as the main colors. In addition, the initial design drafts were so diverse that it was difficult to decide which one was the best.
Designing Dreams,
Creating Connections!