Overview
JumpJoy is a sportswear brand. The personality of this brand is energetic, positive and individual. The target audience of this brand is young people between 18-28 years old. They like sports and keen on to express their personality.
VISUAL
IDENTITY
GUIDE
Scope: Graphic Design | Logo Design | Brand Identity Design
Skill: Adobe Illustrator, Photoshop, Xd
Work Name: Jump Joy (Independent Study)
Date: June 2023
Creative Process
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![self-portrait]()
Inspirations
Jump Joy is a dynamic and active sports brand. Based on its brand personality, I boldly tried the color combination of yellow and black. On the one hand, it can show strong contrast and bring strong visual impact, on the other hand, it can reflect the personality of young people. Through this project I wanted to explore the appearance of a text logo. For example, how to use grid to create a neatly arranged logo.
Challenge
Designing a logo that fits the brand's personality is one of the challenges. For this reason, I will do a lot of research on sports brands. In this way, I can summarize the characteristics of target audience and extract keywords that are consistent with brand positioning. In addition, when it comes to text logo design, I found that a little change can make a big difference in appearance. So, on the first draft of the design, I made a lot of plans and had a hard time deciding which one was the best.
Designing Dreams,
Creating Connections!