VISUAL
IDENTITY
GUIDE

Scope: Graphic Design | Logo Design | Brand Identity Design

Skill: Adobe Illustrator, Photoshop, Xd

Work Name: Sunflower Dance

Date: June 2022

self-portrait

Overview

This is my first personally designed logo, following the instructions of the instructor. I was very excited when I finished the whole work, even though it looks very basic. Sunflower Dance is a dance studio whose main clients are girls and women. Sunflower symbolize positivity and vitality. The main purpose of sunflower dance is to bring more confidence and beauty to women through dance.

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Creative Process

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Inspirations

This logo mainly highlights the visual effect of sunflower, and the initial letter “S” of Sunflower is integrated into the logo. At the same time, “S” also represents the body shape of a woman. In addition, from another perspective, the logo is also a smiling face, which symbolize the positive attitude of people.

Challenge

This is my first work, and everything is a challenge for me. I try my best to make the logo look more in line with the brand image. At the same time, I learned about the whole process of completing a brand visual guide. Through this design I explored various applications of the software, as well as operations.

Designing Dreams,

Creating Connections!