Scope: Graphic Design | Logo Design | Brand Identity Design
Skill: Adobe Illustrator, Photoshop, Xd
Work Name: Dessert Hunter (Group Assessment)
Date: June 2023
This is a group assessment to design an interactive responsive map website for downtown Calgary. I am in charge of logo design, map design and other icons elements. Dessert Hunter is a dessert search map that provides search support for the downtown area. Here you can search for beverage shops, dessert shops, and ice cream shops.
Based on the main target audience group is female, the theme color is mainly pink. And a cute rabbit as a cartoon image. The idea behind this logo is a cute bunny emerging from a donut to hunt for more desserts. In addition, the map is set with interactive game scenes, so the overall visual feeling is cartoonish
In this project, I think the most challenging part is the color matching part. Color reflects the personality of the brand and conveys the visual effect, so I think it is the most important link at the beginning of the design. I choose colors that represent summer in Color Hunt, and then create color blocks to compare different color combinations to achieve the best effect.
Designing Dreams,
Creating Connections!